In recent times, as China's economy has developed and the cost of living has risen, prices at fast-food restaurants such as KFC have also adjusted accordingly. According to the latest data, the price of KFC in the Chinese market has increased by about 12% compared with the same period last year.

However, at the same time as prices rose, KFC did not take corresponding price reduction measures for its products, which made many consumers express dissatisfaction. Some consumers believe that although KFC's products taste good, the price is somewhat high, especially when faced with new products launched by other brands, it is even more unacceptable.

In addition, some consumers have raised questions about the quality of KFC's service. They point out that although KFC has been operating in the Chinese market for many years, the quality of service has not been improved, especially during peak periods, when waiting times are often very long.

In response to the above issues, KFC said that their pricing strategy is based on a comprehensive consideration of the cost of raw materials, labor costs, logistics and transportation. At the same time, they will adjust the price of products in a timely manner according to market changes to meet consumer demand.

In general, although KFC has not made a significant price reduction, it has improved its service quality and product quality, which has made KFC more competitive in the Chinese market. At the same time, KFC is also making continuous efforts to win more consumer trust and support by improving its products and services.